Privacy policy

Privacy Policy

This Privacy Policy describes how Emeli Boutique (“we”, “us”, “our”, or “the website”) collects, uses, and discloses your personal information when you visit, use our services, or make a purchase at https://emeli-boutique.com (the “Website”). It applies to all users located in the European Union (including France and Belgium), the United States, and internationally.

By using our Services, you agree to the terms of this Privacy Policy. If you do not agree, please refrain from using our Website and Services.

Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. The updated version will always be posted on this page with an updated revision date.

How We Collect and Use Your Information

We collect personal information from various sources to process orders, improve our services, communicate with customers, and comply with legal obligations.

1. Information You Provide Directly to Us:

  • Account & Contact Data: Full name, billing address, shipping address, email address, phone number.

  • Transaction Data: Payment confirmation, items purchased, order history.

  • Customer Support Data: Information and communications sent to our support team.

2. Information Collected Automatically:

  • Technical Data: IP address, browser type, operating system, device identifiers.

  • Usage Data: Pages visited, time spent, items added to cart, and browsing activity via cookies and tracking technologies.

3. Information from Third Parties:

  • E-Commerce Platform: Shopify (processes store interactions and cart data).

  • Payment Gateways & Logistics: Payment processors and international fulfillment/shipping partners.

  • Analytics & Advertising Partners: Google Analytics, advertising platforms, and email marketing providers.

How We Use Your Personal Information

  • Order Fulfillment & Logistics: Processing transactions, shipping orders from our fulfillment facilities, sending order updates, and handling returns or refunds.

  • Customer Support: Responding to inquiries, resolving complaints, and processing return requests.

  • Marketing & Communications: Sending newsletters, promotional offers, or tailored advertising (with your consent, where required by law).

  • Fraud Prevention & Security: Monitoring activity to prevent fraudulent transactions and unauthorized access.

  • Legal Compliance: Complying with applicable tax, accounting, and consumer protection laws.

Cookies and Tracking Technologies

We use cookies and similar technologies to ensure core website functionality, analyze performance, and deliver personalized content.

  • Essential Cookies: Necessary for account login, shopping cart functions, and checkout.

  • Analytics & Performance Cookies: Help us understand how visitors interact with the site.

  • Marketing Cookies: Used to display relevant ads across platforms.

You can manage or disable cookies via your browser settings. For detailed information regarding cookie management on our platform, please refer to Shopify’s Cookie Policy.

Sharing Personal Information

We do not sell your personal data. We only share personal information with third parties necessary to operate our business:

  • Service Providers: Logistics/courier services, payment processors, cloud hosting, and IT support.

  • Platform & Marketing Partners: Shopify, Google, and email automation services.

  • Legal Compliance: When required by subpoena, court order, or applicable law, or to enforce our Legal Terms and protect user safety.

International Data Transfers

As an international e-commerce merchant, your data may be transferred to, stored, and processed in countries outside your country of residence (including Belgium, the United States, and location of our fulfillment center in Asia). When we transfer personal data internationally, we ensure appropriate safeguards (such as Standard Contractual Clauses) are in place to protect your data in compliance with applicable law (including GDPR).

Your Privacy Rights

Depending on your location (including the European Union, France, Belgium, and the United States), you may hold the following rights regarding your personal information:

  • Right of Access / Knowledge: Request access to the personal data we hold about you.

  • Right to Rectification: Request correction of inaccurate or incomplete personal information.

  • Right to Erasure ("Right to be Forgotten"): Request deletion of your personal data, subject to legal retention obligations.

  • Right to Restrict or Object to Processing: Object to direct marketing or request restrictions on processing.

  • Right to Data Portability: Request a copy of your personal data in a structured, machine-readable format.

  • Right to Withdraw Consent: Revoke consent for marketing communications at any time.

To exercise any of these rights, please email us at info@emeli-boutique.com.

Lodging Complaints:

  • European Union Residents: You have the right to lodge a complaint with your local Data Protection Authority (e.g., the Belgian Data Protection Authority or CNIL in France).

  • United States Residents: You may submit inquiries or complaints to the Federal Trade Commission (FTC).

Data Retention and Security

We implement appropriate technical and organizational measures to safeguard your personal data. However, no online transmission is 100% secure. We retain your data only for as long as needed to fulfill contractual obligations, resolve disputes, maintain tax records, and enforce our agreements.

Children's Data

Our Services are not directed to individuals under 16 years of age. We do not knowingly collect personal information from children. If you believe a minor has provided us with personal data, please contact us immediately for removal.

Contact Information & Merchant Details

If you have questions, wish to exercise your rights, or have a complaint regarding this Privacy Policy, please contact us:

  • Website Name: Emeli Boutique

  • Company Name: Dierick, Alexandre

  • Registered Office Address: Wilgenlaan 56 A, 8400, Oostende, Belgium

  • Contact Email: info@emeli-boutique.com

  • Customer Support Phone: +1 787 437 9841

  • Tax Identification Number (VAT): BE1008706661

  • Company Registration Number: 1008.706.661

  • Warehouse / Fulfillment Address: Lane 1177, Jianlan Road, Meixu Street, Yinzhou District